Tower Tea - Brand and Package Design

Inspired by the Tower of London, I created a sustainable tea brand, Tower Tea. After seeing so many elegant, floral tea brands, I wanted to create something more modern and grungy. I wanted the brand to be full of nods to the Tower and the history behind it, hence the axes, the Tower silhouette, and the tagline, “Don’t loose your head!” From there, I designed and built 3 separate tea flavors with boxes, tea bags, and tags.