Chérie Soaps - Brand and Package Design
I developed the brand identity and packaging design for Chérie, an organic luxury body care line. The process began with designing a custom pictorial mark to anchor the logo, creating a visual symbol that reflects the brand's elegance and purity. From there, I illustrated a series of unique patterns tailored to complement the different scents in the collection, building a cohesive and sophisticated visual language across the product line.
Behind Chérie
“Cherie” is a French word meaning “darling” or “dear”, used as a term of endearment. I chose this as the name for the brand because I wanted to create a delicate and feminine identity. I also felt that it matched the visual of the butterfly-like pictorial sign.
Logo
I wanted to continue the delicate air to Cherie, which a cursive typeface would be best for. I tried a variety of fonts before deciding on Handsome Pro.
Why Chérie?
At Chérie we believe that self-care should be as pure and nourishing as nature itself. Our handcrafted organic soaps and body care products are made with the finest natural ingredients, free from harsh chemicals, artificial fragrances, and synthetic additives. We carefully select botanical extracts, essential oils, and plant-based butters to create products that cleanse, hydrate, and rejuvenate your skin.
Committed to sustainability and ethical sourcing, we prioritize eco-friendly packaging and cruelty-free practices. Whether you’re looking for a soothing lavender bar, an invigorating citrus scrub, or a deeply moisturizing body butter, Chérie offers a luxurious, all-natural way to nourish your body and mind.
Idea Generation
Logo Development
Patterns
